It’s all in the name

When developing a fragrance, it’s important to look beyond the simple ‘smell’ – ask yourself just what it is you are seeking to achieve and create a description that fits. The style you use may vary.

You might try to tantalise the senses:

A sunshiny Sicilian summer…

The luminous, bright and sparkling aroma of lemon is captured in Lemon Zest fragrance. Fresh notes of lemongrass, mandarin and orange create perfect olfactory harmony in combination with the green notes of cornmint, petitgrain and wormwood. Add woody cedar and it is easy to imagine it is summer and you are in Northern Sicily near Mount Etna, walking through the forest on the slopes of the Nebrodi Mountains.

Bright, optimistic, lively and spontaneous – Lemon Zest fragrance offers all this and more.

Description:

Citrus – Herbaceous – Spicy – Woody

Top note         Lemongrass : Mandarin green : Orange sweet

Middle note    Cornmint : Petitgrain : Wormwood

Base note        Patchouli : Vetiver : Cedar

Or perhaps something more evocative:

An exotic journey with a hint of intrigue

There is frequently an air of excitement about long journeys by train, especially when the train is the Orient Express. This is reflected in its selection by authors such as Agatha Christie (Murder on the Orient Express), Graham Greene (Stamboul Train) and Ian Fleming (From Russia with Love) as the transportation of choice for spies and murderers.

Imagine you have just finished dinner, the air is full of the smells of the wood panelling in the dining car, the leather upholstery, the spices used in the middle eastern food you have just enjoyed and (long before the introduction of legislation) the rich aroma of cigar smoke.

This is the mood created by Orient Express fragrance.  A top note of smoky, leathery cade, softened with the sweet freshness of kumquat and wallflower. The middle note is soft, warm and honey-like and binding everything together is the opulence of leather, with a sweet, woody, slightly spicy contribution from patchouli and cedar.

Description:

Floral – Leather – Spicy – Woody

Top note         Wallflower : Kumquat : Cade

Middle note    Rose : Suede : Heliotrope

Base note        Leather : Patchouli : Cedar

Or maybe you just want to wax lyrical:

“The moon is the reflection of your heart and moonlight is the twinkle of your love.”
Debasish Mridha

The moon evolves and mutates, from deity to muse, from celestial timepiece to a drinking companion in the sky, a cipher of our own struggles on earth. At one moment a pure virgin, at the next a barren old maid; a beneficent, comforting presence, or a trigger for catastrophe. The moon can spark all manner of emotions, but this fragrance is no harbinger of doom. Moon Sparks is warm, natural, comforting – nothing to fear.

Description

Floral – Oriental – Woody – Honey – Musk 

Top note         Freesia : Hawthorn : Pine needles : Orange blossom

Middle note    Rose : Violet : Jasmine

Base note        Musks : Vanilla : Patchouli

Fragrance is more than simply an aroma; it is about mood. Your intention, blending and description should reflect this. Have fun!

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